The custom ad campaign is used to track the URLs of your website using the unique UTM parameters that are sent to your Google Analytics account. UTM parameters are just tags that you add to a URL to track in your Google Analytics account.
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Google announced a new feature for Google Analytics called Flow Visualization. It is a dynamic way to view Google Analytics data and instantly understand how visitors flow across pages on site.It utilizes the lens of a Sankey diagram, a specific type of flow diagram. Visitors Flow and Goal Flow.The Visitors Flow view provides a graphical representation of visitors’ flow through the site by traffic source.Goal Flow provides a graphical representation for how visitors flow through your goal steps.